Millstreet is a small-batch condiments and preserves label started by someone who was genuinely tired of design trends masquerading as authenticity. The brief was clear: no serif fonts that look vaguely Victorian, no chalk texture, no 'est. 2025' on anything.
We built an identity around directness — clean type, high contrast, a limited palette that works across glass jars, printed bands, and market stall signage. The brand voice followed: no romanticisation of process, just confident description of what's in the jar and why it's worth buying. Honest by design, not by aesthetic.